New Attitude Permanent Color

New Attitude Permanent Color

  • $8.50
    Unit price per 

Permanent Coloring color
the new attitude conditioning permanent color

A new attitude on coloring hair, an advanced system in permanent coloring
Is an oxidizing permanent color able to transform permanently the natural pigment of hair creating incredible shine and vibrant intense colors.

  • guarantee intense, uniform and long lasting results, with rich and brilliant colors
  • covers 100% gray hair
  • is a cream color formulated with wheat proteins and beeswax
  • enriched with olive oil and apricot extracts
  • thanks to its ammonium minimum content, and its moderate pH, has a pleasant fragrance and leaves hair healthy, shiny, conditioned and full in color
  • Acts in synergy with color H2O2 oxidizing emulsion in four oxidizing powers: 10/20/30/40 volumi.


  • new advanced formulation of   permanent color contains the innovative amino acid complex*: *: a conscious choice to ensure a high quality product and its effective performance on hair, without any compromise
  • conditioning, cosmetic and protective base to preserve hair integrity, it conditions the stem, protects skin and hair during the color process
  • high quality pigments, high purity, stable, concentrated for excellent results: they ensure intensity and beauty of highlights, they guarantee a perfect coverage of grey hair
  • New attitude Permanent color and limitless combinations for infinite results
  • the color is formulated with the new concept of molar balancing which allow the achievement of more vibrant colors and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing color duration.
  • SLES free formula without the SLES surfactant, studied for a more delicate washing phase
  • protective UV filter * paraben free formula * pleasant fragrance.